Awareness & Consciousness

Awareness & Consciousness

Awareness & Consciousness was launched by Christiane Gruber in 2005. Key elements of her sensuous, soft flowing collections are high-quality jersey materials. All items undergo a handmade bleaching and special dyeing process which creates unique patterns and color combinations - as a result each piece is one of a kind.

Christiane Gruber studied fashion under Raf Simons, Victor & Rolf and Jean-Charles de Castelbajac at the University of Applied Arts Vienna. In 2002 she was honored with the fashion award by Austria’s Federal Ministry for Education, Arts and Culture which got her the opportunity to gain further international experience working for designers like Haider Ackermann and A.F. Vandevorst. 2005 until 2009 she has been presenting her collections during Paris Fashion Week. All accessories of the first four collections have been created in collaboration with contemporary artist Anneliese Schrenk. In 2007 Awareness & Consicousness received the Ringstrassen award, in 2008 the Vienna Fashion award and in 2009 the international PR award by Unit F.

After the birth of her daughter in the year 2010 she has been developing a new concept. In the future the label will focus on smaller both timeless and seasonless collections including handmade exclusive pieces. In Autumn 2012 Christiane Gruber has launched A&C BASIC - a second also hand-dyed collection of accessories and baby bodies based on organic cotton. 

A&C stands for Awareness & Consciousness - one’s personal attitude towards life - as well as for Accessories & Clothing.