Danish children’s wear label MINI A TURE Copenhagen was founded in 2002. Their dream and ambition is to create a true fashion brand for children - a brand that children want to wear themselves, a brand that is fashion forward yet wearable and a brand that never compromises on the quality of the products.

They believe children should be free, confident and happy - free to be who they are and to speak up for themselves and others & free to move and to playfully embrace the world with an open mind. All children should feel accepted and be encouraged to believe in themselves. Small is Free. 

MINI A TURE’s collections are inspired by the imagination of children - their sense of creativity and the curiosity they possess & how they create surprising universes and tell quirky stories that do not always make sense. Small is Cool.

Born in Scandinavia, people at MINI A TURE know that the contrasts of the elements demand courage and the right clothes for the season. From magic summer days of endless light and warmth to cold, clear winters of cuddling darkness - children should be dressed for taking on the world. Small is Adventurous.

They cherish the childhood memories - the scraped knee, the tree house smell, the sense of snowflakes melting on your tongue. Small is Imaginative.